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To most people, there seems to be nothing to producing a book.对大多数人来说,似乎没有什么要制作一本书. According to them, you just get a simple word processing program like MS word, start typing away, and once you are done, just apply some simple and pre determined formatting and viola!据他们说,你们找一个简单的文字处理程序,例如微软Word,starttypingaway,而你一旦做了,只适用于一些简单而预先确定的格式和中提琴! Your book is ready for print and publication.您的书是准备用于印刷和出版. Nothing could be further from the truth.简直是相去甚远. For book design is not just an exacting science that has to take many factors into consideration.对于书籍装帧设计不仅仅是一种严格的科学,有很多因素要考虑. Doing book design is somewhat the same when you design your own t-shirt .做图书设计有点相同,当你设计自己的上衣. It is an art that makes the book itself much better than it was written to be.它是一门艺术,使这本书本身要比写来的. Book design is not a new or novel art.书籍设计不是一个新的或新颖的艺术. In fact, it has been around in some form or the other ever since the beginning, when the first books were published.事实上,这已经引起了一些表格或其它以来,当第一本书分别出版. In the beginning, book design concentrated on making the books accessible to the general public, most of who were grossly unlettered or had little more than a rudimentary knowledge of the language.会战之初,书籍装帧设计集中制作的书籍提供给广大市民,大多数人粗暴unlettered或很少有超过一个最起码的语文知识. But as standards of education improved and more and more people began to buy and read books, the art or science of book design began concentrating on a more important aspect – that of designing books to sell. 但由于教育水平提高,越来越多的人开始购买和阅读图书,艺术或科学书籍装帧设计开始集中在一个更重要的方面,就是设计图书出售. In fact, going by the use of book design nowadays, it would be no small matter to say that this is the only sphere for which the art flourishes.事实上,外出时所用的书籍装帧设计现今这是一件小事情说,只有这个领域中的艺术欣欣向荣. Take a walk through any major bookstore and you will find that there are many cover versions of the same books available.走在任何大型书店,你会发现有许多封面的版本相同图书资料. Especially with the more popular books and authors, this is almost a norm.尤其随着更多的畅销书和作家,这几乎是一种惯例. There will be a hard cover version followed by a paperback edition.会有精装版之后,平装版. There might also be versions with different book jackets to cater to the cultural sensibilities of various key markets.也可能是版本不同的书衣,以配合社会的文化观念,各主要市场. And finally, if a book makes it to the translated versions, the possibilities for book design are endless. 最后,如果一本书,使得它的译本,可能书中的设计是无止境的. So there you have it.所以你有它. Book design is not just about layout and formatting as most people assume it to be.书籍装帧设计是不仅涉及布局和格式化,因为大多数人认为的那样. In fact, the book design professional is a consummate professional who specializes in taking the book and attractively ‘packaging’ it in order to make it sell better.事实上,该书设计专业是一种职业,专以这本书和精美的包装',以便使它使它更好卖. And in the process, if the book design can make the book itself more accessible to a wider audience, so much the better.而在这个过程中,如果这本书的设计可以使书本身更容易为更广泛的听众,那就更好了. After all, this was one of the key tenets of good book design in the olden days.毕竟,这是一个重要的原理好书设计旧称. And catering to federal government laws like ensure access for all, especially in the arena of learning, is much more than a convenience.饮食与联邦政府的法例,确保人人都有机会,尤其是在舞台上的学习,远远超过了方便. It is almost a mandate!这几乎是一项任务! |
